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	<title>About Us</title>
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	<description>Crush Republic</description>
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		<title>About Us</title>
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		<title>The “CoCreation” of brand strategy, design &amp; social marketing. With the help of your consumers, of course.</title>
		<link>http://crushrepublic.wordpress.com/2010/03/03/the-%e2%80%9cco-creation%e2%80%9d-of-brand-strategy-design-social-marketing-with-the-help-of-your-consumers-of-course/</link>
		<comments>http://crushrepublic.wordpress.com/2010/03/03/the-%e2%80%9cco-creation%e2%80%9d-of-brand-strategy-design-social-marketing-with-the-help-of-your-consumers-of-course/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 15:24:01 +0000</pubDate>
		<dc:creator>crushrepublic</dc:creator>
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		<description><![CDATA[Welcome to a new type of agency — an innovative hybrid that blends a branding firm, design studio, think tank and VC fund with consumer participation. Simply put, Crush Republic is pioneering a unique approach to help businesses (and their brands) thrive in a rapidly changing world of consumer choice. We call this “CoCreation.” To [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crushrepublic.wordpress.com&amp;blog=12320392&amp;post=4&amp;subd=crushrepublic&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Welcome to a new type of agency — an innovative hybrid that blends a branding firm, design studio, think tank and VC fund with consumer participation. Simply put, Crush Republic is pioneering a unique approach to help businesses (and their brands) thrive in a rapidly changing world of consumer choice. We call this “CoCreation.”</p>
<p>To do this correctly, we had to reinvent the entire model. Going beyond traditional research methods, trend analysis and “gut check” design, Crush Republic involves consumers in the brand building and marketing process. As the saying goes, “If you don’t listen to your consumer, someone else will.”</p>
<p><strong>Crush Republic&#8217;s Approach to solving our client&#8217;s questions:</strong> Discovery, Organizing, Visualize<br />
<strong>Crush Republic&#8217;s Process for solving our client&#8217;s questions:</strong> CoCreation<br />
<strong>Crush Republic&#8217;s Capabilities align with questions our clients ask:</strong></p>
<p>How are consumer’s changing their behavior?</p>
<ul>
<li>Trend Identification</li>
</ul>
<p>What does my brand mean?</p>
<ul>
<li>Brand Strategy</li>
<li>Marketing</li>
</ul>
<p>What does my brand look like?</p>
<ul>
<li>Brand Identity</li>
<li>Packaging Design</li>
<li>Website Design</li>
</ul>
<p>What will make my brand better in the future?</p>
<ul>
<li>Innovation</li>
<li>Business Engagement</li>
</ul>
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		<title>An Agency That Gets It</title>
		<link>http://crushrepublic.wordpress.com/2010/03/03/an-agency-that-gets-it/</link>
		<comments>http://crushrepublic.wordpress.com/2010/03/03/an-agency-that-gets-it/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 15:23:22 +0000</pubDate>
		<dc:creator>crushrepublic</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://crushrepublic.wordpress.com/2010/03/03/an-agency-that-gets-it/</guid>
		<description><![CDATA[Crush Republic is excited to start new relationships with businesses and their brands. More than a creative resource, we build strategies that connect with consumers. And we practice what we preach. So much so, that we have even launched our own social ventures.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crushrepublic.wordpress.com&amp;blog=12320392&amp;post=3&amp;subd=crushrepublic&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Crush Republic is excited to start new relationships with businesses and their brands. More than a creative resource, we build strategies that connect with consumers. And we practice what we preach. So much so, that we have even launched our own social ventures.</p>
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